As Aimmune was born, the first thing needed was a logo and identity that would reinforce both the meaning behind the new name (Aiming to address food allergies with immunotherapy) and correct pronunciation. (A-mune).

Our logo does just that, using rings to elegantly highlight the company’s ‘aim.’ The rings also work to emphasize positive potential outcomes when used with the new tagline. The “Ingredients” creative campaign we developed highlights the company’s value proposition of bringing “less risk and more life” to people impacted by food allergies.

This summer, Webocity celebrated the successful completion of its first  IVF centre engagement. Webocity collaborated with Joyce’s management organization for a little over a year to create this fresh, irreverent and standout hospitality brand.

Webocity kicked off the engagement by using their proprietary social analytics in order to understand its target audience. Results from the analysis shaped customer personas as well as key elements of the brand.

Identity design came next, with our talented designers creating a playful and colorful logo for the brand.