Tag Archives: Case study

Case Study: Joyce IVF

Case Study

Joyce IVF- Where babies are made with a splash of love & Science. 

 

01

The Challenge

Joyce IVF- A well-established business wanted to further build and grow its customer base through sustainable engagement programming across all of its social channels with a focus on the upcoming summer season. The end goal was to establish a new identity, raise brand awareness and interact with the right consumers online to create brand advocates based on data and analytics.

The Project

This summer, Webocity celebrated the successful completion of its first  IVF centre engagement. Webocity collaborated with Joyce’s management organization for a little over a year to create this fresh, irreverent and standout hospitality brand.

Webocity kicked off the engagement by using their proprietary social analytics in order to understand its target audience. Results from the analysis shaped customer personas as well as key elements of the brand.

Identity design came next, with our talented designers creating a playful and colorful logo for the brand.

02

Typography

TIMES NEW ROMAN

300   900   Normal


Aa


Aa

SANS-SERIF

300   400   Normal

Palette

#de1d75

#0087CE

#62BA80

#FFFFFF

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Case Study: Ultherapy

Case Study

Ultherapy, a non-invasive treatment stimulates production of your body’s own collagen and elastin, for natural-looking results without surgery or downtime.

 

01

The Challenge

To take off Ultherapy’s digital presence in India. 

The Project

As a result, Webocity worked on branding, UX and development of Ultherapy. We presented choices for the material necessary to cover everything from color palette and typography choices, to the development of the company’s logo design, illustration style, website and various applications of the visual identity.

02

Typography

MONTSERRAT

300   600   Oblique


Aa


Aa

SANS-SERIF

300   400   Normal

Palette

#f1b434

#000000

#ED8B00

#FFFFFF

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